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11/27/2012

GUESS PK GUCCI

GUESS PK GUCCI
For fashion designers, brands, what is most important to them? Colleagues to come up with how to "trick" the brand will go to war to denounce some? Well, "plagiarism" I am afraid that this child who can not tolerate! It is cast aside all! After all, designers are racking their brains to come up with creative and design, how can we allow others to "Xtreme"? This is not to mention in the fashion circle.

 The battle of the letter "G" in the Italian big line Gucci and American fashion brand Guess has been going on for three years, awful lawsuit finally came the results.

    Guess the reputation apparently not as big as Gucci, relatively brisk Cowboys started the American brand of walking routes, pricing is also much cheaper than Gucci. To increase awareness, Guess also their products using the letter G pattern, red and green stripes on a certain style of shoes, handbags. Gucci very angry. The company Gucci, Guess plagiarism Gucci creative, and conscious of these iconic elements imitate engraved on their products, Guess behavior "to mislead the consumer, Gucci suffered economic losses. The Guess company argued the company does not have the "deliberate fraud", its product sales did not confuse the consumer audio-visual, let alone make Gucci shame.

    U.S. federal court lawsuit recently made ​​the judgment, Guess compensation of $ 4.7 million to Gucci, and a permanent ban on the use of these flags.


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